/01 — Cleveland, OH /02 — Est. 2015 /03 — Games PR & Mock Reviews

We get your game seen. And tell you what it's worth.

Team Critical Hit is a gaming agency built around two specialties — full-service public relations and expert mock reviews. That's it. That's the menu.

Start a conversation See what we do
§ 01

Two services. Done properly.

Most agencies pad the deck with a dozen offerings. We don't. We picked the two things we're best at and we focus on them — because focus is what gets results.

01

Public Relations

Global press outreach, embargoed previews, launch campaigns, post-launch lift. We build relationships with the writers, editors, and outlets that move the needle — across North America, Europe, LatAm, and APJ — and we get your game in front of them at the moment it matters most.

  • Global press outreach & embargo campaigns
  • Launch & post-launch coverage strategy
  • Influencer engagement & key opinion leaders
  • Coverage tracking, reporting, and reach analysis
  • Press release writing & messaging
  • Event and showcase support
02

Expert Mock Reviews

Before the embargo lifts, you should know what reviewers are going to say. Our mock reviews are written by working games journalists with the same rigor — and the same scoring — they bring to a real outlet. You get an honest read of your game's strengths, weak spots, and likely review trajectory. In time to do something about it.

  • Reviews by working, credentialed games journalists
  • Real-outlet scoring conventions and rubric
  • Strengths, weaknesses, and competitive positioning
  • Confidential, written for the studio's eyes
  • Delivered in time to act before launch
§ 02

Selected work. A few we're proud of.

A snapshot of select campaigns and clients. Indies, mid-tier publishers, MMO operators, and AAA studios — across PC, console, and mobile.

2026 PR Campaign

SlashZero

Streetlamp Studio · Skystone Games

Global press campaign — 156 placements across EMEA, LatAm, APJ, and North America. Combined reach in the hundreds of millions across IGN, GamesRadar+, Kotaku, Eurogamer Spain, Gematsu, ElOtroLado, and the GameReactor network.

2026 PR · Mock Review

Black Jacket

Mi'pu'mi Games

Roguelite deckbuilder with a five-platform simultaneous launch. Press strategy, embargo wave, and a pre-launch mock review covering combat, run economy, and competitive positioning.

2026 PR Campaign

Chrono Odyssey

Kakao Games

Global PR for the open-world action MMORPG — multi-region announcement campaigns, beta program coverage, and ongoing press support across the title's pre-launch milestones.

2026 PR Campaign

ArcheAge Chronicles

Kakao Games

PR support for Kakao's MMO reboot — press outreach, gameplay coverage drops, and editorial coordination across global media as the game evolves toward launch.

2026 Mock Review

Dune: Awakening

Funcom

Pre-launch mock review of the open-world survival MMO — assessing the Dune adaptation's combat, survival systems, world identity, and likely critical reception in advance of release.

2026 Mock Review

Conan Exiles

Funcom

Mock review covering the long-running survival sandbox — combat feel, building systems, content depth, and where the title sits in the genre conversation today.

2026 PR · Beta

Mistfall Hunter

Extraction RPG

Press outreach and closed beta program — building early-access coverage and community momentum ahead of launch.

2026 PR Campaign

Tiny Bookshop

Neoludic

Cozy bookshop sim — console launch PR, review outreach, and partner coordination.

2026 PR & Strategy

My Time at Evershine

Pathea Games · PM Studios

Marketing & PR planning for the latest entry in the My Time series — sequencing beats from announce through launch.

2025 Mock Review

New World

MMO

Mock review of the high-fantasy MMO — combat systems, endgame loop, server health, and review-trajectory analysis written to the same standard a real outlet would publish.

2025 Mock Review

Lost Ark

ARPG

Mock review covering the action MMO's combat, class variety, progression, and live-service positioning — strengths, weak spots, and likely critical reception.

2025 Mock Review

Bandit Trap

PM Studios

Asymmetrical party game. Full mock review report on competitive feel, session length, and review-day risk areas.

2023 — Now PR · Ongoing

Warhammer 40,000: Tacticus

Snowprint Studios

Multi-year ongoing PR for Snowprint's mobile turn-based tactics game set in the Warhammer 40,000 universe — supporting launches, content drops, and major updates from 2023 through today, with sustained coverage across mobile-strategy and 40K media.

Through 2024 PR Campaigns

NEOWIZ Games

Multi-title PR partnership

Multi-year PR work across NEOWIZ's global portfolio — supporting Lies of P, the Bless Online and Bless Unleashed MMOs, and Brown Dust 1 and 2. Press strategy spanning PC, console, and mobile launches through ongoing live-service coverage.

2023 Brand & Portfolio PR

Hiro Capital

Games & Esports VC

Brand and portfolio PR for the games-focused venture capital firm — investment announcements, founder coverage, and trade-press visibility supporting Hiro's portfolio of game studios and digital-sport companies.

→ Let's work together

Got a game? Get in touch.

Tell us what you're building, when you're launching, and what kind of help you need. PR, mock reviews, or both — we'll come back fast with a plan.

bill@teamcriticalhit.com
§ 03

Studios & partners. Past and present.

A short list of the developers, publishers, and platform partners who've trusted us with their work.

§ 04

About. Small team. Long memory.

Team Critical Hit is a tightly run gaming agency. Founded in 2015, we keep the roster small on purpose — every campaign gets senior attention, not a hand-off. We've worked across indies, mid-tier publishers, MMO operators, and AAA studios, and we've been doing this long enough to know the difference between a press hit and a press hit that actually moves a game.

Bill Murphy

Bill Murphy

Co-Founder

A career writer and gamer who has spent the last decade-plus inside the industry — from games journalism to agency PR to channel-partner editorial work for some of the biggest names in PC gaming hardware. Runs PR campaigns, writes the mock reviews himself when needed, and handles the big strategic accounts.

bill@teamcriticalhit.com

Garrett Fuller

Garrett Fuller

Co-Founder

Co-founded Team Critical Hit in 2015 and has been driving the agency's strategic direction ever since. Brings years of games-industry experience to client campaigns, with a focus on launch positioning, partnership development, and the long view on what makes a studio's work resonate.

Robert Lashley

Robert Lashley

Account Manager

Manages day-to-day campaign execution across the agency's PR roster — from press outreach and embargo coordination to coverage tracking and reporting. The connective tissue that keeps multi-platform launches moving on schedule.

Suzie Ford

Suzie Ford

Account Manager

Brings a journalist's eye to client work, with deep relationships across games media built over years on the editorial side. Specializes in the press relationships and editorial strategy that turn a campaign launch into actual coverage.

Hosun Lee

Hosun Lee

Marketing Manager

Leads marketing strategy and creative execution — bringing campaigns together across press, social, and influencer channels into something that hits as a coordinated whole, not a checklist of disconnected beats.

§ 05

Got a game? Let's talk.

Tell us what you're working on, when you're launching, and what you need help with. We'll come back fast.

bill@teamcriticalhit.com